Promotion is a step that needs to be done to introduce and also to persuade potential buyers so they want to spend their money to buy our products. In promotion, there is also known promotion mix, or combination of promotion programs that implement in four key elements, which is promotion through advertising, through publications, through sales promotion, and through personal selling. Place means whether our products will be sold at a sidewalk stall or grand outlet. Place is about distribution strategy that we want to do.
There are three distribution elements, which are exclusive distribution, selective distribution and intensive distribution. Exclusive distribution is only sold the products and services on limited outlets in order to maintain the prestige and reputation of the product. Selective distribution is a series of products which are sold only in the modern outlets. Meanwhile, an intensive distribution which is products that are marketed to all types of markets, whether modern or traditional, and including entire region.
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