Business Plans

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In marketing science, there is known 4 P element or an abbreviation of the product, promotion, place and price. Let us discuss that one by one in a crispy way, along with variety of actual examples. In the product concept, we know about premium product or products that have differentiated, unique features, and classy, which deserve more expensive price. Examples: BMW, Porsche, Gucci watches, Gianni Versace tie or Fujitsu laptop.

On the other hand, there is the concept of me too products, products that are designed to be the imitator of products which is first get into the market and success. Giv is me too from Lux or HiTech is a local phone that is trying to imitate Nokia products.

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