Writing Basic Marketing Plan, include a summary at the beginning. Like a business report, writing your plan should begin with a summary. A simple executive summary is an example. Another feature of a basic plan includes: Explain your reasons. Making some references about why you chose a particular purpose and strategy in your marketing plans. This will make it easier to explain the plan to others (if necessary). This will also help you to make it smarter, for taking strategic decisions.

Identifying your customers. By that way, you will able to develop advertising messages that are effective. Enter one or more statements about position. In that statement, specify how you fulfilled the customer needs, the benefits of the products / services that are offered, and features that provide those benefits. Explain the main problems and opportunities when you are writing a marketing plan. This is the best thing because it can be identified by the industry or competitive analysis.

For this moment, we will be discussed about marketing plan : segmentation. Every company has a special character that become a typical. This typical then can be adjust with segmentation of marketing. To definite segmentation, a company need to do a research about market demand. This research wiil become a consideration to make company’s planning. By doing this, it’s expected can maximize and get the target for the company.

There are many marketing teachers in this world, if in the academic world nearly everyone thinks that Philip Kother as the number 1 marketing teacher, then in the business world there are two famous names that are Dan Kennedy and Jay Abraham. But in this case I will review about Jay Abraham with his marketing principles.

According to Robert Kiyosaki, there are 3 principles that every person should have to be success. A desire to Progress / Success, Knowledge,  Skill and Action. Those three principles above must be continuously on each other. Suppose you have a strong desire to progress / success, but if you do not have the knowledge in your field … then of course it will be difficult to carry it on.

The same as when you have a strong desire to succeed along with the qualified knowledge and skills, but unfortunately you just dreaming about it and not even take the action, then it only leaves nothing.