To maximize the economical scale, companies are making standard goods before being ordered and allow the costumers to match their taste according to the available goods. The producers are switching from ordered goods marketing to available goods marketing.

Many companies today are shifting from wasteful mass marketing into a thorough marketing which is designed to build a strong customer relationship. Today’s economy is supported by business information that has advantage based on differentiation, customized, personalized, and distributed through the remarkable fast network.

When companies are improved their ability to individualize market bids, massage and media, then it means they are able to collect information about costumers and business partners (suppliers, distributors, and retailers) as well as designing a flexible factory. Mass customization is the company’s ability to satisfy every customer demand by preparing products, services, programs and mass individual communications.

Internet connection. You must have fast internet access. If using a personal computer, means it must have a modem and telephone line. Use providers that provide fast internet access, better consulting first to a friend who already use these providers so that you will not be disappointed. If you still use the services of internet cafe, looking cafe that has fast internet access …

Money. Yes there is no business without financial capital. For example you still have to pay a rental fee from cybercafé or the cost of Internet connection if using your own computer. In addition, you must also have your own website, but for the early stages for beginners it’s ok using the free website for the learning phase, even I still use the free website because I honestly still new to this. But eventually you have to buy domain name, hiring a web hosting so your website can be online, more bona fide and trust by your prospects.

Time. You must invest time to learn about internet marketing. How much time you need depends on your choice, but you have to commit to yourself. If you want to study two hours a day then commit to it. The more time you invest the sooner you understand and become experts in the world of internet marketing.

Promotion

There are three distribution elements, which are exclusive distribution, selective distribution and intensive distribution. Exclusive distribution is only sold the products and services on limited outlets in order to maintain the prestige and reputation of the product. Selective distribution is a series of products which are sold only in the modern outlets. Meanwhile, an intensive distribution which is products that are marketed to all types of markets, whether modern or traditional, and including entire region.

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On the other hand, there is the concept of me too products, products that are designed to be the imitator of products which is first get into the market and success. Giv is me too from Lux or HiTech is a local phone that is trying to imitate Nokia products.