Business Plans » Marketing Management

Marketing Sciences: Promotion and Place

admin — Sat, 22 May 2010 00:00:24 +0000

Promotion is a step that needs to be done to introduce and also to persuade potential buyers so they want to spend their money to buy our products. In promotion, there is also known promotion mix, or combination of promotion programs that implement in four key elements, which is promotion through advertising, through publications, through sales promotion, and through personal selling. Place means whether our products will be sold at a sidewalk stall or grand outlet. Place is about distribution strategy that we want to do.

There are three distribution elements, which are exclusive distribution, selective distribution and intensive distribution. Exclusive distribution is only sold the products and services on limited outlets in order to maintain the prestige and reputation of the product. Selective distribution is a series of products which are sold only in the modern outlets. Meanwhile, an intensive distribution which is products that are marketed to all types of markets, whether modern or traditional, and including entire region.

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Marketing Sciences: Product

admin — Fri, 21 May 2010 23:40:48 +0000

In marketing science, there is known 4 P element or an abbreviation of the product, promotion, place and price. Let us discuss that one by one in a crispy way, along with variety of actual examples. In the product concept, we know about premium product or products that have differentiated, unique features, and classy, which deserve more expensive price. Examples: BMW, Porsche, Gucci watches, Gianni Versace tie or Fujitsu laptop.

On the other hand, there is the concept of me too products, products that are designed to be the imitator of products which is first get into the market and success. Giv is me too from Lux or HiTech is a local phone that is trying to imitate Nokia products.

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Marketing Management

admin — Sun, 28 Mar 2010 10:41:34 +0000

Marketing Management is an integrated communications process that aims to provide information about goods or services in connection with satisfying human needs and desires.

Marketing begins with the fulfillment of human needs which later grew into human desire. For example, a person needs water to meet the needs of thirst. If there is a glass of water then his thirst needs will be fulfilled. But man does not just want to satisfy their needs but also wants to fulfill his desires such as a glass of Aqua water that is clean and easy to carry. So this man chooses a bottle of Aqua that is suitable with the requirements of thirst and also suitable with his desire which is easy to carry.

The process of fulfilling human needs and desires which is then becomes a concept of marketing. Starting from the fulfillment of the product, pricing (price), freight (place), and promoting goods (promotion). Someone who works in the field of marketing is called marketer.

These marketers should have knowledge about concepts and principles of marketing so that marketing activities can be achieved in accordance with the needs and desires of humans, especially for the targeted consumers.

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