Business Plans

Archive for the ‘Marketing Management’ Category

Maximize the customer value means building long term relationships with customers. Producers used to adjust their bids according to each costumer needs. Tailor made clothes, cobbler designed shoes for someone. Industrial revolution takes the companies to enter the mass production era.

To maximize the economical scale, companies are making standard goods before being ordered and allow the costumers to match their taste according to the available goods. The producers are switching from ordered goods marketing to available goods marketing.

Many companies today are shifting from wasteful mass marketing into a thorough marketing which is designed to build a strong customer relationship. Today’s economy is supported by business information that has advantage based on differentiation, customized, personalized, and distributed through the remarkable fast network.

When companies are improved their ability to individualize market bids, massage and media, then it means they are able to collect information about costumers and business partners (suppliers, distributors, and retailers) as well as designing a flexible factory. Mass customization is the company’s ability to satisfy every customer demand by preparing products, services, programs and mass individual communications.

Marketing Business Internet needs: Computers. Yes this is absolutely, you can not become an Internet Business Marketing if you don’t have a computer. If you do not have your own computer, you can use the cafe.

Internet connection. You must have fast internet access. If using a personal computer, means it must have a modem and telephone line. Use providers that provide fast internet access, better consulting first to a friend who already use these providers so that you will not be disappointed. If you still use the services of internet cafe, looking cafe that has fast internet access …

Money. Yes there is no business without financial capital. For example you still have to pay a rental fee from cybercafé or the cost of Internet connection if using your own computer. In addition, you must also have your own website, but for the early stages for beginners it’s ok using the free website for the learning phase, even I still use the free website because I honestly still new to this. But eventually you have to buy domain name, hiring a web hosting so your website can be online, more bona fide and trust by your prospects.

Time. You must invest time to learn about internet marketing. How much time you need depends on your choice, but you have to commit to yourself. If you want to study two hours a day then commit to it. The more time you invest the sooner you understand and become experts in the world of internet marketing.

Promotion is a step that needs to be done to introduce and also to persuade potential buyers so they want to spend their money to buy our products. In promotion, there is also known promotion mix, or combination of promotion programs that implement in four key elements, which is promotion through advertising, through publications, through sales promotion, and through personal selling. Place means whether our products will be sold at a sidewalk stall or grand outlet. Place is about distribution strategy that we want to do.

Read the rest of this entry »

In marketing science, there is known 4 P element or an abbreviation of the product, promotion, place and price. Let us discuss that one by one in a crispy way, along with variety of actual examples. In the product concept, we know about premium product or products that have differentiated, unique features, and classy, which deserve more expensive price. Examples: BMW, Porsche, Gucci watches, Gianni Versace tie or Fujitsu laptop.

On the other hand, there is the concept of me too products, products that are designed to be the imitator of products which is first get into the market and success. Giv is me too from Lux or HiTech is a local phone that is trying to imitate Nokia products.