Promotion is a step that needs to be done to introduce and also to persuade potential buyers so they want to spend their money to buy our products. In promotion, there is also known promotion mix, or combination of promotion programs that implement in four key elements, which is promotion through advertising, through publications, through [...]
Archive of posts filed under the Marketing Management category.
Marketing Sciences: Product
In marketing science, there is known 4 P element or an abbreviation of the product, promotion, place and price. Let us discuss that one by one in a crispy way, along with variety of actual examples. In the product concept, we know about premium product or products that have differentiated, unique features, and classy, which [...]
Marketing Management
Marketing Management is an integrated communications process that aims to provide information about goods or services in connection with satisfying human needs and desires.
Marketing begins with the fulfillment of human needs which later grew into human desire. For example, a person needs water to meet the needs of thirst. If there is a glass of [...]