Business Plans » Marketing Sciences http://www.nickphoenix.com Business, Finance, and Marketing Information Tue, 07 Feb 2012 04:30:08 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Marketing Sciences: Promotion and Place http://www.nickphoenix.com/marketing-management/marketing-sciences-promotion-and-place/index.html http://www.nickphoenix.com/marketing-management/marketing-sciences-promotion-and-place/index.html#comments Sat, 22 May 2010 00:00:24 +0000 admin http://www.nickphoenix.com/?p=195 workplace health promotion programs Marketing Sciences: Promotion and PlacePromotion is a step that needs to be done to introduce and also to persuade potential buyers so they want to spend their money to buy our products. In promotion, there is also known promotion mix, or combination of promotion programs that implement in four key elements, which is promotion through advertising, through publications, through sales promotion, and through personal selling. Place means whether our products will be sold at a sidewalk stall or grand outlet. Place is about distribution strategy that we want to do.

There are three distribution elements, which are exclusive distribution, selective distribution and intensive distribution. Exclusive distribution is only sold the products and services on limited outlets in order to maintain the prestige and reputation of the product. Selective distribution is a series of products which are sold only in the modern outlets. Meanwhile, an intensive distribution which is products that are marketed to all types of markets, whether modern or traditional, and including entire region.

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]]> http://www.nickphoenix.com/marketing-management/marketing-sciences-promotion-and-place/index.html/feed 0 Marketing Sciences: Product http://www.nickphoenix.com/marketing-management/marketing-sciences-product/index.html http://www.nickphoenix.com/marketing-management/marketing-sciences-product/index.html#comments Fri, 21 May 2010 23:40:48 +0000 admin http://www.nickphoenix.com/?p=191 Marketing Sciences: ProductIn marketing science, there is known 4 P element or an abbreviation of the product, promotion, place and price. Let us discuss that one by one in a crispy way, along with variety of actual examples. In the product concept, we know about premium product or products that have differentiated, unique features, and classy, which deserve more expensive price. Examples: BMW, Porsche, Gucci watches, Gianni Versace tie or Fujitsu laptop.

On the other hand, there is the concept of me too products, products that are designed to be the imitator of products which is first get into the market and success. Giv is me too from Lux or HiTech is a local phone that is trying to imitate Nokia products.

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