Posts Tagged ‘marketing mix theory’
Know about Marketing Mix
June 21st, 2010
Marketing mix is the four components in the marketing which are consist of 4P:
• Product
• Price
• Place (a place, including distribution)
• Promotion (campaign)
Because marketing is not an exact science such as finance, marketing mix theory also continues to grow. On its process, also known a term of 7P where the next 3P are People, Physical Evidence, Process. Seth Godin, an author, for example, also offers a new P theory that is Purple Coy.
Posted in Marketing Strategy | 
Tags: Marketing Mix, marketing mix theory, marketing strategies | 
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