Business Plans

Posts Tagged ‘Management’

We often heard rumors both in government companies and private companies that promoting an employee to a new job can emerge many problems. Classic criteria for someone to be promoted to higher position according to management theory are: has enough time to acquire that position, which can be indicate from education, seniority, quite capable according to the written test.

The management believes and predicts that this person is able to lead and innovate for the company’s progress. He is able to become a positive motivator for the subordinates so that he can build a solid working team. But sometimes specific things above are neglected, for the matter of regionalism, a manager is pressing by the board of directors, a letter from the director general, so the classic problems often occur when that person already take that position. But this thing is hard to change. Probably we as eastern people often difficult to distinguish between family matter and job matter. This thing does not apply to foreign companies.

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Marketing audit is a formal and systematic review of the marketing plans. Auditing can be done externally by independent auditor or internally which is conducted by the marketing department. Auditing is to examine the records and procedures and identify the problems inside the organizations and between the organizations with their suppliers. The purpose is to see how far the company can apply the marketing concepts in order to create value for the customers in form of profit.

Marketing audit allows the management to look far beyond the routine sales report and market share forecast. The managers can use the audit to ask the productivity of marketing costs that have been planted. The need of auditing often appear when all things have turned bad like sales decline, falling margins, market loss, the unused production capacity.

At this time, the management often tries to correct the wrong indications. Introducing new products or withdrawn the products, sales force reorganization, lowering the prices and cutting the costs are only a few usual action that often taken.

Thus, these measurements tend to be ineffective if the fundamental problems still unidentified. Even though the company is able to survive in a long time, it would actually solve the problems through a process of elimination. Problems should be properly defined, and auditing is the way that can help define it.

Image from www.marketingaudit.com

The leadership of a manager is the right guidance for the company. They are the master of a ship that will determine whether the company will reach the goal or not. Authoritative leadership must be owned by a company manager, but with an authoritative does not mean that they have to be closed to the employees.

In fact, an open attitude of a leader who wants to receive input and suggestions from its subordinates will help a manager in leading a company or department. Explicitness in leading and making a decision is needed by a manager, because in their hands the way the decision will be taken by the company will determine the development and the operational of a company.

The manager also must be able to take responsibility for their decisions in front of the directors are not solely blaming his subordinates who didn’t do his orders. We recommend that any decision must involving many parties, whether subordinates or other related party. Given the input from others, the manager can consider and take appropriate decisions and satisfy many parties.

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Financial management is the management of financial functions. Functions of financial management:

1. Investment decision: making decisions the use of the funds or the allocation of funds.
- Short term: the use of funds for the operation of the company.
- Long-term: investment in fixed assets.

2. Financial decision: the decisions by the election of funding sources.
- Through the issuance of shares
- Through the obligations.

3. Dividends decision: to determine whether the funds that received and the resulting from the operation will be distributed to shareholders or to be invested again. The goal of financial management: is to maximize corporate value. Benefits of financial management are to understand about what is happening around us, to solve practical problems and also explains various facts and information.

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