Business Plans

Posts Tagged ‘Business Plan Marketing Strategy’

Promotion is a step that needs to be done to introduce and also to persuade potential buyers so they want to spend their money to buy our products. In promotion, there is also known promotion mix, or combination of promotion programs that implement in four key elements, which is promotion through advertising, through publications, through sales promotion, and through personal selling. Place means whether our products will be sold at a sidewalk stall or grand outlet. Place is about distribution strategy that we want to do.

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In marketing science, there is known 4 P element or an abbreviation of the product, promotion, place and price. Let us discuss that one by one in a crispy way, along with variety of actual examples. In the product concept, we know about premium product or products that have differentiated, unique features, and classy, which deserve more expensive price. Examples: BMW, Porsche, Gucci watches, Gianni Versace tie or Fujitsu laptop.

On the other hand, there is the concept of me too products, products that are designed to be the imitator of products which is first get into the market and success. Giv is me too from Lux or HiTech is a local phone that is trying to imitate Nokia products.

There is adage says that the costumer is a king. That adage is still relevant to recent situations or even become a universal thing. The seller will not be able to sell if there are no customers, on the contrary costumers also will not be able to meet all their needs if there are no sellers.

According to us, an effort for keeping costumers is much more difficult than getting new customers. Every business activities are competing for keeping their costumer with many ways so that their costumer does not move to other competitor. Serving the costumer as a king is much perceived by companies that majored in the service field.

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It does not have to wait to know everything to learn about internet marketing, you only have to know about the marketing. In order to learn quickly about internet marketing … then we need a mentor, teacher, counselor and so on, of course, the teachers who have successfully apply their knowledge. That way it only leave to us to observe, following, imitate and modify it according to our business.

There are many marketing teachers in this world, if in the academic world nearly everyone thinks that Philip Kother as the number 1 marketing teacher, then in the business world there are two famous names that are Dan Kennedy and Jay Abraham. But in this case I will review about Jay Abraham with his marketing principles.

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