Business Plans » Business Plan Marketing Strategy

Product Marketing Strategy

admin — Sun, 07 Nov 2010 10:31:21 +0000

In the marketing implementation at the company, theoretically there will be a marketing mix. This mix consists of 4Ps, namely Place, Product, Promotion, and Price, which later have significance role that related with the company’s profits. A successful marketing should be preceded by a successful marketing activity, which will certainly have direct impact on the company’s profits.

One part of the marketing mix that also means as one of the important aspects in the marketing management is about Place (a place for distribution channel). The distribution channel is a form of direct and indirect manifestation of the product marketing objectives, namely to accelerate the product distribution from the producers to the consumers. Those various distribution channels should be adjusted with the company’s condition and needs.

Several basis factors for the company to select the right distribution channel are: product type, cost or funds, goals, and so on. Choosing the wrong distribution channels can be fatal to the company. It has lots of impact to the company, but one thing that clearly visible is the reduction of product sales volume.

This thing will hamper the distribution and provision of the product and finally can reduce the amount of products that want to be sold by the company. This is usually also has a direct impact on the company’s profits.

Smart Business Marketing

admin — Sat, 02 Oct 2010 03:15:41 +0000

Marketing plays a major role in a business. A successful entrepreneur must be mastered marketing as one of his basic skills, besides the ability to become a team leader. Marketing indeed can be done by a team, but entrepreneurs still have to learn about tips and tricks of effective and efficient marketing. Especially if those entrepreneurs just start their business, having limited funds, have to marketing its product by themselves.

For the big companies, sometimes they hire a marketing consultant, because they already have a budget for that. How can a new entrepreneur running the marketing for his company? Marketing that referred here is promotion. Marketing is a complex thing, not just a matter of promotion. As been told by Hermawan Kartajaya, a marketing expert, marketing is not only talked about promotion. There are like Branding, Positioning, and Differentiation.

Even today, where the web technology plays a major role, marketing is experienced a transition in point of view about Kertajaya’s New Wave Marketing. In this article, we will talk about how to promote effectively, street smart with big results.

Product Marketing Strategy: Soft Selling

admin — Tue, 29 Jun 2010 23:17:50 +0000

The terms which are often used are hard selling and soft selling. Before discussing further between this marketing strategy of hard selling and soft selling, it’s better that we also know the meaning of both. Soft Selling. Hard selling is quite different with soft selling. Although the purpose for selling but seems it doesn’t look that way. This is because the methods are very subtle and far from the provocative words as before.

The benefits of using soft selling strategies is to develop costumer’s trust (branding) to the seller, which is its effect is to build long lasting sales. Its characteristics are like carry it with subtle, far from the provocative words and there is lots of education in the ads. Sometimes by expose the background about the benefit and the special quality of the product than other similar products.

You can find this kind of marketing strategy on the web that review a product, in the articles, blogs, and even now the most popular is on Facebook. I myself usually get a buyer from Facebook. Of course, with varying combinations of ways, from soft selling and then in a certain time along with the hard selling, all of that by noticing the conditions and branding that we carry on in these social sites.

Street Marketing Strategy

admin — Wed, 16 Jun 2010 07:55:28 +0000

Most of the products that have been offered through the street marketing are consumptive products. You can see during this fasting month, you can easily met in the street, there are young people who offer food or drink to break people’s fasting. Beside consumptive products, which also are offered through the street marketing is a service business such as repair shop for example.

So, how is the potent of the Street Marketing Strategies that can brings the buyers and increase the profit quickly? First, form a Powerful Marketing Team. Look for the members of the marketing team that has full energy. Why? Because the street marketing strategy is drain enough energy. Therefore, you should recruit young people. It can be a schoolgirl or those who are still in college.

Then, set a clear target. Suppose that every marketer is targeted to go to 10 houses or meet 10 people in one hour with a minimum of closing target is 30 percent. Another way that is, Make an Offer that a Consumer couldn’t Resist. What is it? Fantastic offer! This is a key to the successful of street marketing. Give a sensational offer that makes the consumer has no power to resist. As Mas Bligus Ardi said here quoting Tung Desem Waringin, sensational offering is rely on USP (U = Ultimate Advantage, S = Sensational Offer, P = Powerful Promise).

Applying The Street Marketing Strategy has the advantage on the ease of measuring the level of effectiveness. Because, we do not have to wait until a week or even a month, you can even measure its effectiveness based on the size for every hour. Street marketing strategy is a wrecker when all of your online marketing efforts still can not produce satisfaction results.