The increasing of people’s awareness about the importance of healthy lifestyle is also contributes on the agricultural sector. This can be seen with the development of organic farming technology. For example, the demand for organic rice is continued to rise so far and making the opportunity for this commodity in the market is still quite promising. Then his seriousness in this organic rice business is only because his confidence at the prospects of this business will become a large business opportunity in the future.
For the next year, it can be sure that the organic food business will continue to move toward the positive direction. The tendency for having a healthy lifestyle will boost the sales of organic food. Besides that, if the farmers began to plant the organic rice, it certainly can reduce the price of the organic products. Although it is prospective, does not mean that this organic food business not having obstacles.
All this time, the obstacle for the organic food business is about marketing. Not many people that sell these organic foods because there are only few people that familiar with the organic food products and the price is still expensive. Then it will need courage and strong working relationship (networking). Networking is the main key.
Thus, a strategy will be needed to win the market of this organic food business, quality is everything. Because the upper-class market which are educated have the potential to be developed until now.
